Sponsored by the National Collegiate Inventors and Innovators Alliance (NCIIA), Rowan University Center for Innovation and Entrepreneurship, USASB Entrepreneurship Education Division, and USASBE Technology Entrepreneurship Division

• To provide an intensive demonstration of the I2V model and how it is implemented for potential host sites.
• To provide a faculty leadership and development opportunity for business and technical faculty members, students from E-teams, and directors of entrepreneurship centers to develop approaches to deal with technological innovations with commercial potential and/or demonstrable social benefits.
• To balance curricula so there are multidisciplinary topics involving students and advisors from technical, business, and humanities disciplines. The I2V model does this by preparing faculty from multiple disciplines and students from technology and business areas to approach venture creation with new skills.
• To develop an entrepreneurial/commercialization focus and to create guides for action plans using interdisciplinary faculty teams. One unique aspect of the I2V workshop is the focus on bringing non-technical faculty and engineering/science faculty together and the creation of a commercialization plan guide. Mixing faculty from different disciplines into the teams can provide what we term “additive” rather than “duplicative” learning. People bring different points of view, needs for products, and knowledge capital to the teams to create the commercialization plan.
• To develop linkages for attendees with a national support organization.

Session Target Audience:

The target audience is entrepreneurship faculty interested in technology commercialization and the potential of offering an I2V type of event. Also targeted are engineering/technical faculty interested in the business elements of commercialization, persons wanting to forming linkages with USASBE and NCIIA, center directors that need assistance in program development, and students who have business plans/research projects and need information about commercialization.

Session Agenda:

8:30 a.m. - 9:00 a.m.
Continental Breakfast and Networking

9:00 a.m. – 9:30 a.m.
Welcome and About NCIIA and I2V
Mark Weaver, Director, Center for Innovation and Entrepreneurship and Rohrer Chair of Entrepreneurial Studies, Rowan University
Phil Weilerstein, Executive Director, National Collegiate Inventors and Innovators Alliance

9:30 a.m. – 10:00 a.m.
Is Technology Entrepreneurship Good for Your University?
Lou Buccelli, Entrepreneur in Residence, ACIN Technology Center, Drexel University

10:00 a.m. – 10:45 a.m.
Idea Validation and Opportunity Assessment
William J. Rossi, Associate Director, Center for Entrepreneurship and Innovation, University of Florida

10:45 a.m. – 11:00 a.m.
Networking Break

11:00 a.m. – 11: 45 a.m.
Marketing and Sales
Robert Lusch, Head, Department of Marketing, Eller College of Management, University of Arizona Terrence Valeski, Chairman, Sonim Technologies

11:45 a.m. – 12:30 p.m.
Building the Team
Ken Zolot, Massachusetts Institute of Technology

12:30 p.m. – 1:30 p.m.
Lunch and Networking

1:30 p.m. – 2:15 p.m.
Issues in Intellectual Property and Licensing
Steven P. Nichols, The University of Texas
Kenneth Blank

2:15 p.m. – 3:15 p.m.
The Perfect Business Plan, Slide Show, and “Elevator Speech”
Pat Dickson, Georgia Institute of Technology

3:15 p.m. – 3:30 p.m.
Networking Break

3:30 p.m. – 4:30 p.m.

Panel: Finding the Money
Frances Merryman, Vice President, Northern Trust Bank
Robert Morrison, Executive Director, Desert Angels
Harry George, Solstice Capital
Kimble Byrd, Rowan University

4:30 p.m. – 5:00 p.m.
Building Your I2V Plans
Mark Weaver, Rowan University
Steven Nichols
William Rossi, Associate Director, Center for Entrepreneurship and Innovation, University of Florida
Sherry Hoskinson, Director, Karl Eller Center, Eller College of Management, University of Arizona
Phil Weilerstein, National Collegiate Inventors and Innovators Alliance

5:00 p.m.
Adjournment